SM Woman Launches Summer 2017 Collection

Fashion Alert! SM Woman has just released their spring/summer 2017 collection, a line of chic pieces that its fans and audience would definitely love to have. Like always, with the new collection, the brand stays faithful to their core DNA: fashion that’s accessible, affordable, and always in style. SM Woman has always been the go-to for every age, body type and shape, as well as lifestyles. With the s/s 2017, SM Woman is proud to present to us their latest designs for swimwear and resort wear.

Key summer trends featured in the collection were botanical prints, nauticals, crushed poplins, and optic whites, among others. The pieces were well-designed to suit every age, shape, and style. The Nautical set included classic one-piece swim styles with sailor stripes and lace-up detail, a flattering and welcomed combination for swimwear for all season. The best part about it is that all the swimwear styles are available in a wide range of shapes and cuts, making shopping for summer wear easier than ever.

My favorite pieces are the rash guards! There used to be a time when stylish rash guards were hard to find. Now, the collection’s rash guards are just as beautiful as their classic bikinis! They’ve gone beyond practicality and comfort to ensure the aesthetic quality of these pieces. I find myself falling in love with them more and more, even though I can’t imagine wearing one anytime soon because I don’t surf, haha!


The SM Woman’s s/s 2017 collection is more than just summer wear — it’s also a celebration of all women. With the launch of its campaign comes the beginning of Women’s Month celebration in all SM Stores Nationwide. For the ladies looking to score some discounted finds, head over to the SM Store all Wednesdays of March for an additional 10% off all regular-priced items exclusive to women.

Found any item that would complete your summer? Make it yours by heading to your nearest SM Department Store for your to get you in the mood and IG-ready for this season! -HANA

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