NIVEA Skin Firmness Check

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Last June 25, Nivea launched its battle with dull and saggy skin with a fun and creative way to get more women to learn about the issue. The Nivea Skin Firmness Check not only raised awareness about the importance of skin firmness, but it also educated ladies who participated in a whole day of fun and learning on the bad habits that’s significantly causing the skin to lose its firmness.

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Dr. Charisse Basilio, NIVEA Senior Brand Manager Jamie Sanico, Gretchen Ho, Kim Domingo shared their skin challenges and top tips for keeping their skin strong and healthy. With host Rizza Diaz.

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A fun way to learn about skin aging: Ladies jumped up and down on this giant trampoline in the middle of the Mega Fashion Hall to learn about the status of their skin firmness.

One of the highlights of the event was the giant trampoline that succeeded in capturing the attention of mall-goers and onlookers. High-speed cameras captured the movement of the skin as the ladies who participated jumped up and down the trampoline and had fun while having their skin firmness checked. Even normal-looking skin was not safe from the clutches of the loss of skin firmness, as the motion sensors revealed exactly how firm one’s skin is: the less movement, the firmer the skin.

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Aside from the giant trampoline, another equally helpful booth was the NIVEA Skin Firmness Habit Check, wherein lifestyle habits were explored to see whether you’re on-track with keeping your skin’s youthful quality. It was revealed in these checks that a number of factors affect one’s skin firmness: age, number of hours of sleep, regular exercise, amount of water intake, and exposure to UV rays and pollution, among others!

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The event helped made me realize just how much I’ve been punishing my skin by working too hard and neglecting the important things like getting enough sleep, or simply drinking enough water every day. I’m not getting any younger, so I really need to take better care of myself if I don’t want saggy skin in my early 40’s!

How about you? How well are you taking care of your skin?-HANA

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