Meet the New SM Woman

sm woman the sm store collection

SM Woman has always been a fashion go-to by many women, regardless of season or occasion. I remember buying gowns from the SM Woman store for college parties and gatherings, and buying my first blazer off their racks. It has since then grown into a fashion brand that has become a staple in many women’s wardrobe.

sm woman the sm store collection

The new and improved SM Woman aims to offer even more. Delivering the same wide range of stylish clothing, and the quality of the materials used, the new SM Woman aims to empower women by catering to every woman in a way that it never has before. The new collection features fashion for every woman, from day to night.

sm woman the sm store collection

The second day of the three-day fashion festival, with the theme, “I am Driven,” is top-billed by SOFA Founder and Fashion Entrepreneur Amina Aranaz, and model and host Teresa Herrera.

The mix of chic fashion-forward pieces got me super excited for the after-party shopping spree, wherein guests got the chance to take home rare finds at discounted prices.

sm woman the sm store collection

More than the flattering cuts and wide range of style, what I love best about the new SM Woman is its celebration of womanhood in all forms and sizes. It speaks a clear message of inclusivity, that every woman has the right to feel strong and beautiful, driven and confident, regardless of your dress size. It brings back the power to us women to feel good about ourselves without the need for validation from another. -HANA

To check out the latest pieces from SM Woman, follow SMWoman on Facebook, @smwoman on Instagram, and @_smwoman on Twitter.


SM Woman makes it easy for anyone to look stylish all the time by bringing together The SM Store’s trademark collection of private labels under one name. It currently houses nine categories, offering something for every modern woman in all stages of her life — SM Woman Career, SM Woman Fashion, SM Woman Prima, SM Woman Denim/Casuals, SM Woman Sleep and Lounge, SM Woman Active, Coco Cabana by SM Woman, Gigi Amore by SM Woman, and SM Woman Plus.

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