SM Supermalls Kicks off Holiday Festivities with “The Princess in Me”

Last November 7, SM Supermalls sprang into full holiday cheer with the launch of the holiday campaign titled “The Princess in Me” at SM City North EDSA. Together with esteemed guests, friends from the media, and little prince and princesses, the event showcased the grand lighting of the majestic Christmas tree made of gowns. The event was a sneak peak of more exciting activities in store for SM Supermall shoppers as we welcome this year’s holiday season.

SM North EDSA’s Christmas Tree made of gowns

One of the highlights of the event was the fashion show, featuring Barbie apparel fit for kids and teens. A princess-themed float also wowed the guests, with its bevy of beautiful princesses straight from every child’s fairy tale story. Nail and Hair salon booths were set up at the side of the stage to give the little princesses a royal treatment.

Models for the Barbie Fashion show smile for the camera

Hair and Nail salon booths accommodated the little princesses for a pampering session.

What’s a grand ball without a handsome prince? A photo booth was also in place for all the princesses who wanted their photo taken with the dazzling prince of the ball. Complete with his piece of glass slipper, the prince posed beside princesses from all over the metro, in search for his one true match.

The little princes and princesses from charity organization Child Haus took home early Christmas gifts from SM Supermalls.

On the second level of SM North EDSA The Block, dolls and fashion enthusiasts can enjoy looking at the diverse collection of rare and unique Barbie dolls on display. Over fifty dolls were on exhibit, each clad in intricate designs.

From bazaars, concerts, parades, musicals, to meet and greets, and grand presentations of uniquely-themed Christmas trees, SM Supermalls have prepared a plethora of exciting activities for every one. There’s more in store for SM Supermalls shoppers, and this is just a taste of what’s yet to come.-HANA

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