Sharing is caring. This was the message Coca-Cola Philippines wanted to spread last July 12 as they invited everyone to Share a Coke with one another. This viral and phenomenal Coke campaign has been seen by 50 nations and counting, and has now taken the Philippines by storm.
The personalized Coca-Cola products provide everyone a fun and personal way of sharing coke. Not to mention, you even get to choose the name that goes on your Coke bottle!
What made Coca-Cola Philippines adapt the Share-A-Coke trend?
“We brought Share A Coke to the Philippines with one goal – to share happiness. Sharing a Coke is a simple yet fun and exciting way for us Filipinos to be able to show our appreciation to people who make us happy. For mothers who cook our breakfasts every day, for the fathers who drop off their children to school every morning, for the friends who listen to our never-ending problems, for the manang who serves our food in the cafeteria, for the manong who opens the door for us and wishes us a great day with his bright smile, for everyone who has shown us kindness—we would like to share a Coke with them simply because we know that happiness is made more real when shared.” Vinculado enthuses.
It was not only sharing and happiness that was celebrated that afternoon, but also Coca-cola Philippines’ long-standing partnership with clothing brand Bench/. Of course, what better way to show the appreciation for all the years of collaboration and hard work shared together than to Share a Coke?
The highlight of the event was a fashion show featuring models in their stylized Share a Coke shirts, as they walked on the catwalk with their personalized Coke bottles and cans in one hand. The fashion show had a great vibe to it as the models not only smiled generously and walked in high spirits, but interacted with unsuspecting guests by sharing a Coke with them.
The fans went wild when Coca-Cola Happiness Ambassadors Joseph Marco, Julia Montes, and Enchong Dee went on stage.
This is a great and fun way to show others you appreciate them. Get your personalized Coke packs in sari-sari stores, convenience stores, groceries, supermarkets, and even vending machines nationwide. Want to have your own personalized Coke printed in an instant? Drop by the Share a Coke booths in supermarkets, malls, and schools to grab your very own.
Remember, these personalized Coke products are great for sharing, so make someone’s day and share away!-HANA