Modess Style with a Soul: A Fashion Bazaar Featuring Fashion Brands with a Heart

Style With a Soul — a Mini-bazaar featuring fashion brands with a purpose


Manila, 12 February 2014 – In the Skye Lounge atop the W Building in BGC, it is common for girls to sashay their pretty dresses and flaunt their latest fashion finds. Today is no different, except that today, fashion has found a purpose. MODESS®, the #1 feminine pad in the Philippines, launched Julia Barretto as its newest endorser through a fashion souk called Style with a Soul. As the name suggests, this was not your average press launch, as invitees were treated to a mini-bazaar featuring fashion brands that have a social purpose. Through this event, MODESS® and Julia Barretto asserted that young girls can make a meaningful difference in their worlds through the things they love most – in this case, fashion!

TV and Events Personality Karen Pamintuan hosted the event

During that time of the month, MODESS® is the brand that millions of Filipinas depend on to allow them to keep on moving. “We believe that whether or not it is your red day, you can and should keep moving, especially if it is to help the people around you,” says Tina Sabarre, Marketing Director of Johnson & Johnson, “MODESS® is a strong proponent of the difference that young Filipinas can make. We want to encourage teens to continue making meaningful differences in the lives of the people around them because we know that there is so much more to teens than what most people initially see. That’s why we encourage her to #MakeYourMove.”

Julia Baretto talks about her anti-bullying advocacy

There is no other girl who best embodies this empowered teen than Julia Barretto. A Barretto brand of her own, Julia certainly fits the bill as the beautiful and fun-loving teenager, but she has also proven that there is more to teens than just a pretty face: When Typhoon Yolanda struck, Julia quickly organized a successful garage sale, where she donated and sold her own clothes. With the help of her friends and family, she managed to raise a whopping P135,000. Not bad for a 16 year-old. Beyond her quick response to Yolanda, Julia holds another advocacy close to her heart – anti-bullying. “Bullying can really ruin your self-esteem, and I don’t like it when I see girls who lack self-confidence and don’t love themselves,” Julia says. “My personal dream,” she continues, “is to encourage every Filipina to be confident and proud of who she is so that no amount of bullying can bring her down.”

Arianne Serafico, Noreen Bautista, and Tata Garcia shares spoke about their personal advocacies

MODESS® acknowledges that there just as many advocacies as there are Filipinas, and the brand is fully supportive of each girl acting on what she believes in. This is why MODESS® also invited three young and accomplished women to Style with a Soul: Arriane Serafico, the founder of popular blog wanderrgirl.com, spoke about her personal advocacy of using creativity and design to spark social change. Noreen Bautista, the founder of social enterprise Jacinto & Lirio and one of the youngest representatives at the World Economic Forum, spoke about her belief that social enterprises can uplift the impoverished. Also gracing the event was Ateneo varsity football player turned coach, Tata Garcia, who spoke passionately about sports as a means to improve lives.

Fashion that wills to make a difference

Certainly, girl power echoed strongly throughout the event, and this was furtherheightened with the various fashion brands selling clothes, accessories, bags, and shoes that carried moving stories of how fashion can make a difference in the lives of the less fortunate. While Style with a Soul lasted only for one day, this gathering of cause-related fashion and empowered women will hopefully inspire other Filipinas to make a difference through their own passion areas.

Risque Designs by TAL

Jacinto & Lirio Journals

Post Event Musings: What I thought would be a simple Modess launch of Julia Baretto as their newest brand ambassador happened to be something more than that. Style with a Soul aimed to encourage the modern day teen Filipina to make her own move, as well as to create awareness about fashion brands with a heart. These fashion brands have a social purpose, and I honestyle hope that we can get them out there with the big names in the fashion industry. Some of these brands, like Jacinto & Lirio (or Hyacinth and Lily), showcases the ingenuity of the Filipino in innovating plant leather into statement bags and journal covers. Other brands, like Habi and Risque Designs provide employment to the local craftsmen and indigenous and marginalized communities. It opened my eyes on the importance of supporting local brands such as these, not only because they’re Filipino-made, but these brands stand for something more. They exist for a greater reason, and they benefit so many people.

Brands such as these make me proud to be Pinoy. Their products tangibly reflects the culture and the ingenuity of the Filipino people. I hope that more people would support these local brands!–HANA

One comment to Modess Style with a Soul: A Fashion Bazaar Featuring Fashion Brands with a Heart

  • alvin imperial  says:

    nice dress.. local brands made us proud of.. filipino are very talented. :)

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