Gardenia Opens Bread Town This Happy Bread Day!



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gardenia bread day

Gardenia Opens Bread Town at the Glorietta Activity Center

Have you ever wished that there was a real bread town in Manila? Look no further, because Gardenia brings this surreal event to us bread lovers once every year as it celebrates “Happy Bread Day”. This year, the gates of Bread Town opened to so many people of all ages and from all walks of life.

gardenia bread day

The Map to Bread Town

Gardenia has been celebrating “Happy Bread Day” on its third year now, in line with the celebration of “World Bread Day”, held every October 16, in an act to share the goodness of bread, and at the same time, advocating the “sharing” of bread as a symbolic and important humanitarian act.

gardenia bread day

The Next Big Sandwich Hit

This year, Gardenia’s event was made even bigger and more special with the culmination of the Next Big Sandwich Hit. The contest brought together ten representative pairs from ten different colleges and universities in the metro, to battle it out in a sandwich-making and business idea generation contest.

gardenia bread day

I was like Dora the Explorer that day on a mission to check out all the fun booths in Bread Town. Here are some of my favorite booths and activities in Bread Town:

gardenia bread day

The G-lock wall is one of the noteworthy booths in Bread Town. For every G-lock you donate (with every Gardenia bread you purchase) Gardenia will donate three loaves of bread to the earthquake victims in Cebu and Bohol! And since the Gardenia breads were on sale at a discounted price that day, it was like buying four loaves of bread at a discounted price, and giving away three loaves to those who are most in need.

gardenia bread day

G-locks donated!

gardenia bread day

Gardenia Rolling Surprise

Every thirty minutes, an alarm would be heard and everyone in the Glorietta Activity Center has to shout “Happy Bread Day!” to show their support for the event and the celebration. But that’s not all. Every thirty minutes, Gardenia’s Rolling Surprise, a rolling cart full of Gardenia loaves, gives away one loaf to anyone who can discover the secret whereabouts of the cart! And with all the people in Bread Town that day, it wasn’t very easy to sight. But imagine the joy of those who got to take home free loaves of bread care of Gardenia!



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gardenia bread day

Gardenia Bread Day 2013

Not to mention, Gardenia brought together so many of our favorite brands and gave away free samples and loads of free tastes! some of these brands include Nutella, Century Tuna, Dole, Nissin Yakisoba, Lady’s Choice, Yakult, and many more. Gardenia and all the sponsors made sure no one goes home empty handed or with an empty stomach.

gardenia bread day

gardenia bread day

Gardenia was also so generous to have raffled off prizes and gift packs every hour. Entrance to this event was free, so make sure to watch out for Gardenia’s Happy Bread Day next year!

The event concluded with the “Next Big Sandwich Hit” Grand Finale, naming Team Fat Thin, the representing pair from La Consolacion College Manila as the winners of the competition. -HANA

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