Thank God It’s Sevenfriday: Luxury Watches Like No Other

Have you ever wanted a watch that would represent the kind of lifestyle you’ve always looked forward to living? A match for your rebellious spirit which dared to stand out in a crowd? Then you have to sport a Sevenfriday.

Last September 27 at Wine Story Serendra, Sevenfriday, the luxury watch brand from Switzerland, was finally launched in the Philippines. Founder Daniel Niederer flew all the way from Switzerland to be present for the big launch, which was made all possible by the efforts of Sevenfriday’s Manila Team.

While these photos would definitely wow the observer, only firsthand experience can tell you how elegant a Sevenfriday watch actually is. Up close and in motion, you can truly appreciate the elegant visual complexity of its multi-faceted dial, and admire the handiwork that defines its finishing. On the wrist, you can feel the grace underneath its massive, industrial modernity. Among bystanders, it elicits both admiration and curiosity—they want to know what you’re wearing, and how they can get one.

The vision for Sevenfriday was simple and straightforward: “Try to seize the day,” Daniel Niederer says. “Whether you’re working, whether you’re with your family, whether it’s a weekend, just try to enjoy life. Every day is Friday.”

The Story Behind The Watch

Sevenfriday Founder Dan Niederer, who has worked with the big names in the watch industry, observed that there was a lack of innovation in watch designs nowadays. With the Industrial Age as its inspiration for the language design, he and the Studio Divine Team based in Biel, Switzerland began conceptualizing the look two and a half years ago.

“The thing was to create a timepiece of the highest quality standards,” says Dan about the brand, “with a very high perceived value but still quite affordable. We wanted create a watch you don’t just put in a drawer. Normally, you look at a watch and you think, oh it’s a jewelry watch, it’s a sports watch. But you look at this watch and you’re not sure. Is it classic or is it modern? I don’t want to classify it, really. I don’t want to specify what it stands for. I believe a good design shouldn’t explain too much.”

The Sevenfriday watches made its way to the Philippines thanks to an almost chance encounter through social media. Despite being in the early stages of Sevenfriday’s operations, the Sevenfriday Manila group immediately got in contact with Dan. “We clicked in terms of having the same objectives and having similar thinking,” Dan says. “Most importantly, we have a similar way of looking at life and living life.”

Sevenfriday’s Design Language

Sevenfriday: An Innovation Inspired by the Industrial Age

With the Industrial age as the main inspiration for innovation of these high-end watches, steel, industrial plants, engines, machines, and wheels were the elements that made the watch predominantly stand out.

The two major elements which Sevenfriday wristwatches are built on are the box and the interface. In between modern and classic, the box is made of stainless steel to provide a protective casing, plus an aluminum animation ring, which adds to its visual appeal. The interface, on the other hand, consists of hands, discs, dials, and the watch movement. Would you believe that the dial alone has five separate layers with eleven different applications? This just goes to show how much thought and hard work has been put into producing these one-of-a-kind watches.

The three Sevenfriday watches in the collection are:

Sevenfriday P1

The Sevenfriday P1, cool and slightly restrained in coloring, symbolizes the present industrial aesthetics or the “Industrial Essence.” The colors silver, black, and rhodium are mainly used.

Sevenfriday P2

The Sevenfriday P2, warm with a strong coloring of copper, reminds us strongly of the beginning of our modern era, and symbolizes the “Industrial Revolution”. Various shades of gray, in combination with the various finishing touches, are testament to this.

Sevenfriday P3

The Sevenfriday P3 is inspired by the no-nonsense attitude of “cafe racer” motorcycles, and symbolizes “Industrial Engines”. The striking signal-red highlights provide visual contrast, while the animation ring recalls a motorcycle’s distinct profile.


For those interested, the Sevenfriday is exclusively available in select boutiques in Manila, with free nationwide shipping for order outside of Manila. For inquiries, please email

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