April 25-26, 2013 — Uniqlo finally launched its UT POPup MNL store smack dab Makati’s Ayala Triangle, which will last for two days until Friday, April 26, 2013. Featuring their latest app, the UT Camera, wherein UT Fans got to shoot a two-second animation of themselves wearing their UTs. The footage is uploaded on the UNIQLO UT gallery, and projected on a large LCD screen at the UT POP UP store. UT fans who posed for the UT Camera got a 200php discount coupon which they can use upon purchase of a UT at the UT Store, Second Floor Paseo Center, Makati just across the Ayala Triangle.
The UT Pop Up Store also highlighted various Filipino artworks by displaying them for passersby to see.
Aside from that, members of the press and media got to talk with Filipino graphic artist Karlo Victoriano, whose creativity won him a spot as a runner-up in the recently concluded UNIWLO UT Grand Prix 2013 (UTGP ’13). The UTGP is an annual international t-shirt design competition, wherein artists and designers are called to design a UT based on a theme. This year’s theme focused on iconic music artists of previous decades, such as David Bowie, Madonna, and Kiss, to name a few. The prestige in joining the UTGP not only lies in being featured, but in being judged and handpicked by the iconic artists as well.
Twenty-three year old Karlo tells us it was a dream come true to be shortlisted as a runner-up in such a huge contest. Madonna became his choice of iconic artist for his design because the Queen of Pop was the only artist among the bunch that he was most familiar with. He also says that he’s not fond of wearing shirts with another person’s face on it, so he made his UT design, the inspiration of which was Madonna’s True Blue album cover, as subtle as possible. He shares that if he’s excited to see people wearing his design, and he might even approach them and have his photo taken with them.
Right across the Ayala Triangle, UT fans flocked to the UT Store located at the second floor of Paseo Center, Makati. Various designs displayed and available for purchase were fresh designs still unavailable at regular UNIQLO outlets. The 200php discount coupon can be used only in the said UT store.
Check out the UT Pop-UP MNL Store in the middle of the Ayala Triangle, as well as the UT Store at Paseo Center, Makati until 10pm today. -HANA