Call For Entries: Adobo Design Awards 2013

Adobo Design Awards

Adobo Design Awards 2013

Adobo Design Awards Media Launch

First launched in 2007, the adobo Design Awards returns to champion the Philippines’ best in design and to celebrate the talents behind the work.

For the fourth edition of the competition the stakes are set even higher. Work will be seen by top names in advertising and design and measured against the global standards of excellence. The competition is open to all enthusiasts, practitioners, freelancers and students of design and advertising.













The Call for Entries for the 4th Adobo Design Awards 2013 is now officially OPEN! There are two categories. Category A, the Professional Category is open to all creative professionals, based here in the Philippines or abroad. Entries should be categorized in either purpose: The Design for Good, or the Design for a Purpose.

Category B or the Open/Theme Category is open to all freelancers, students, and professionals with the theme of “Manila’s Pop Culture”.   The theme aims to bring out designs which would show what the capital city of the Philippines, and not Manila City per se, has to positively offer.In the previous year, the Open/Theme Category called for creative pitches related to the DTI’s viral theme of “It’s More Fun in the Philippines.”

Judging the entries for this year’s Adobo Design Awards is an esteemed group of creatives, mostly respected experts in the industry of advertising and design. Creative Director of DDB Singapore, Thomas Yang, will be the Jury Head. Other members of the panel include Eneri Abillar of Vapor Studios, Team Manila’s Jowee  Alviar and Mon Punzalan, Dan Matutina of Twisted Fork, Inksurge’s Rex Advincula and Joie Tai, Aram Beheshti of Graphika Manila, Brian Tenorio for Design for Development, and many more. See Adobo Design Awards website for a complete list of the jury members and their profiles.

Adobo Design Awards 2013

Members of the Jury with Adobo Magazine’s Editor-in-Chief Angel Guerrero and COO and VP Janelle Barreto-Squires

With about 600 entries in 2012, the jury members are hopeful that there would be more fresh talent 2013 has to offer. When asked what they look for in an entry, Brian Tenorio (Creative Communications Specialist and Design Strategist for Design for Development) says, “Something that will move and inspire”. Another member of the jury, Freelance Graphic Artist AJ Dimarucot says that he is looking for “less commercial, more personal” designs. “It’s not just selling (a product). It should sell the voice, or sell a message.”

EIC Angel Guerrero says that the impact of winning the contest includes the winning designs being used in ads and brands. In the past, some jury members even hired winners as freelance talent. COO and VP Janelle Barreto-Squires adds, “The impact of winning is bigger on the students, because when they graduate, winning this contest means they’re almost good as made.” This year, the jury promises that there would be no limit on the awards that they will be awarding, as long as these entries meet the criteria. An entry can even be entered in both category (Design for Good and Design for Purpose) so that they can vie to win prizes in both categories.

The contest is not limited to students of design courses. Any student of any inclination may join. This year, FILM students are highly encouraged to create video entries of up to 7 minutes long.

The deadline for submission of entries is on April 3, 2013. The awarding of winners will be held on April 26, 2013 at the Ayala Museum. For entry kits and more information on the 4th Adobo Design Awards, see the Adobo Design Awards Website. You may also contact Ched Dayot at 09063599167 for inquiries, or email

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